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About Isa Form

My name is Isabelle Norman Sällström, but I am called Isa.
I freelance as an graphic designer and illustrator and runs this
printshop here from Piteå in the north of Sweden.


I was born in 1981. Grew up as a "daughter of an interior design shop" and have always liked everything related to color, shape and design. After high school I studied design and illustration at Bergh Soc of communication while I worked as grapic designer at an advertising firm.

I live in a sixtiesbuilding in Piteå with my husband David and sun Theo. When I was on maternity leave I started Isa Form as a small hobby project. I decorated a room in the basement, where I designed and packed prints in the evenings. Soon I quit my job and now I've been going strong since 2006 and still LOVE doing what I do.

In addition to this shop I freelance in pattern design (se my portfolio) and illustration and has both large and small clients such as Skip Hop, Voksi, Spira Inredning, Tepe, Burde and Beebook.