My name is Isabelle Norman Sällström,
but I am called Isa.

I was born in 1981. Grew up as a "daughter of an interior design shop" and have always liked everything related to color, shape and design. After high school I studied design and illustration at Bergh Soc while I worked as Grapic Designer at an advertising firm.

I live in a large sixties building in Piteå with my husband David and four-year old sun/son Theo. When I was on maternity leave I started Isa Form as a small hobby project. I decorated a room in the basement, where I designed and packed prints in the evenings. I quit my job and now I've been going strong for nearly four years and still LOVE doing what I do.

In addition to this shop I freelance in pattern design and illustration and has both large and small clients such as Skip Hop, Voksi, Spira Inredning, Tepe, Burde and Beebook.

Blog: www.isa.nu/blog (in swedish)
Portfolio: www.isa.nu/portfolio